How To Attract Investors

Bold dreaming, critical thinking, and discipline are not the only things you need for business - you need funds to get into the market world and compete.

And hey, though your personal savings aren’t fat, worry not because investors are always looking for opportunities and investments!

If you want to find investors, it's important to know what they're looking for.

Here are our 6 best tips to attract investors!

Stay Ready.

A business person should know about his business like he knows his age — during an outing, a friend might just introduce you to another friend who happens to be an investor that has an interest in new startups with potential.

Your preparation in discussing your business with him will determine if he will invest or not.

If he is impressed and you can convince him even without even looking at books, imagine what you can do with a little data!

As a businessman, always be prepared to discuss your business with different people you know or are introduced to.

This makes it far more likely for you to land a potential investor.

Ah, Yes, Soft-Selling

Networking is another great way to attract investors, and quite frankly, it’s something you should do regardless of whether or not you are on the look for investors.

Join social media platforms, attend business submits, conference and network with great minds, discuss your business with people, and you might just find your perfect partner/investor!

Create The Pitch

To attract investors depends mainly on how well you pitch your business to potential investors.

Your pitch must cover all areas of interest of your investors.

Your pitch should contain a captivating start which can be a joke or fact that they can relate to.

Then you introduce your business to them, the problem that birthed the business, and the solutions you have to tackle that specific problem.

Make sure to cite problems the investors are familiar with and not some unrealistic solutions.

Get your investors familiar with how you plan on penetrating the market - That will make them decide whether they will invest in your business or not.

Offer Dividends!

Most businesses offer their investors long-term equity, and that drives them away, particularly if the business is new to the business world.

You can spice things up by offering your potential investors dividends that look irresistible without compromising your profit and the business in the long run.

Be specific with the dividends; always document meetings with investors to ensure transparency.

Use Government Organizations

Some government organizations offer to bridge the gap between business owners and investors.

You can approach any government organization in your residence country and register your business.

The organization is responsible for linking investors to your business, and all you have to do is convince them with your pitch.

How well you defend your business before them will depend on how much funding you have for your startup — getting investors for a new startup might seem very hard, but with time and consistency, you will get one.

Utilize Key Seed Investors

As a new startup, attracting lots of investors might seem impossible, but to kick start, you can opt for a key seed investor that can be a reference to you as a human.

A key seed investor will open opportunities for you, and more and more investors will fall in with time.

The best part? Key seed investors focus on start-ups and help them grow into major companies!

Categories: : business, finance, Investment